Hi, I'm Tony - a designer, strategist, entrepreneur, human who made it here by way of curiosity, tenacity and persistence. 

Born and raised in Stockholm, Sweden, brought up in the restaurant and furniture industry I started my academic path studying political science, business and economics which led me to pursue an MBA in Strategy and Finance from Claremont Graduate University in California.

Post graduation, an opportunity to intern at Possible LA introduced me to user experience design. After 5 years of agency work, I focused on more in-house product design and delivered experience design at Fortune 10 organizations within entertainment, telecommunications and financial institutions. While early in the pandemic, we decided to hit the road and sold all we had, bought a big ass truck, a little trailer that we renovated an prepared for boon-docking and started exploring this beautiful country while also working full-time. An amazing experience that has now turned to Sweden.

I love what I do, whether it's helping clients realize their content strategy, exploring new ways to increase engagement, figuring out paths of least resistance, designing innovative cross-platform video experiences, all while always bringing a holistic and systematic point of view.

Clients include - ADP, Acura, AT&T, Cablevision, CNN, Graco, Microsoft, Mitsubishi, Mojang, Nestlé, Newell, Pearson, Sony, Truist, Turner Sports, Wisely, Voyado + many more

Contact Me

Wish I could keep this updated as much as I should but I can’t so this site provides you a sample of my work. Please feel free to reach out for more information and check my resume below.